Cassidy, Senior Editorial Director

Hi there, and welcome! I’m Cassidy—a 42-year-old self-taught chef, recipe developer, and proud kitchen rebel from just outside Charlottesville, Virginia. I never thought I’d be someone writing about healthy eating or sharing recipes online. For most of my life, I was more likely to grab takeout than pick up a whisk. But a few years ago, everything changed.

It started with a doctor’s appointment I’ll never forget. I’d been feeling tired, sluggish, and disconnected from my body for far too long. The lab results came back with phrases like “prediabetic” and “chronic inflammation”—words that hit like a punch to the gut. I went home, stood in front of a pantry packed with processed food, and just cried. That moment was the beginning of something bigger than I ever expected.

Desperate for a change, I dove headfirst into the world of healthy eating. I started with keto—not because it was trendy, but because I needed a structured way to reduce inflammation and balance my blood sugar. My first keto meal? A cauliflower mash that tasted like defeat. But I didn’t let that stop me. I kept learning, failing, adjusting, and trying again. It wasn’t long before I discovered that healthy food could be full of bold flavors, rich textures, and deep satisfaction.

The day I finally made a batch of almond flour biscuits that weren’t dry and crumbly? I danced around the kitchen like I’d just won a trophy. That moment lit a fire in me. This wasn’t just about losing weight or avoiding carbs—it was about reclaiming my health, one bite at a time.

Now, my kitchen is my haven. It’s where I blend creativity with care, experimenting with recipes that are both nourishing and indulgent. On easymealsideas.com, I share everything I’ve learned along the way—recipes that are practical for busy lives, rich in flavor, and rooted in real ingredients. Whether you’re keto, low-carb, gluten-free, or just trying to make better choices, I want you to feel at home here.

If you’ve ever felt overwhelmed by the idea of healthy cooking, know this: you don’t have to be perfect to start. You just need a little guidance, a bit of inspiration, and maybe a good batch of almond flour biscuits.

Evelyn Reed: Editorial Operations Director

Hey everyone! I’m Marcus, a 35-year-old dad of two from Portland, Oregon, and the guy behind the meal prep madness at easymealsideas.com. Five years ago, if you’d told me I’d become obsessed with Sunday meal prep sessions, I would have laughed while heating up another frozen dinner.

My transformation started out of pure necessity. Between juggling a demanding job in tech and chasing after my kids—Emma, 8, and Jake, 5—I found myself in a constant cycle of drive-throughs and delivery apps. My wallet was getting lighter, my energy was tanking, and my family was living on a steady diet of whatever was fastest, not what was best.

The wake-up call came during a particularly chaotic Tuesday evening. Emma looked at another takeout container and asked, “Dad, do you know how to actually cook?” Ouch. That night, I made a promise to myself and my family: we were going to figure this whole healthy eating thing out, even if it meant starting from square one.

I discovered that meal prep wasn’t just about cooking in bulk—it was about creating systems that worked for real families with real schedules. My first attempt was ambitious: I spent four hours on a Sunday making enough food for two weeks. By Thursday, half of it had gone bad, and I was back to ordering pizza. But I learned, adapted, and found my rhythm.

Now, my Sunday meal prep sessions are like a well-oiled machine. In just two hours, I can set my family up with fresh, nutritious meals that actually taste good throughout the week. My kids now ask for seconds of my homemade turkey meatballs, and my partner has stopped hiding the vegetables in their meals.

At easymealsideas.com, I share the systems, shortcuts, and real-world strategies that have transformed our family’s relationship with food. My recipes are designed for people who want maximum nutrition with minimal time investment—because let’s be honest, most of us are just trying to get through the week with our sanity intact.

Whether you’re meal prepping for one or feeding a household, my goal is simple: help you create fresh, simple meals that work for your actual life, not the Pinterest-perfect version of it.

Brand Elements

our Purpose: To eliminate mealtime stress and make healthy eating accessible to everyone, regardless of their cooking skills or schedule

our Mission: Empower busy individuals and families with simple, nutritious meal prep solutions that save time without sacrificing taste or health

our Vision: To be the go-to resource where anyone can find fresh, simple meal ideas that transform their relationship with cooking from stressful to satisfying

our Core Values:

• Simplicity—Every recipe is accessible and achievable
• Freshness—Focus on whole, vibrant ingredients
• Efficiency – Maximum nutrition with minimal time investment
• Inclusivity – Solutions for all dietary needs and skill levels
• Authenticity – Real meals for real people, tested and true